E-BUSINESS MANAGEMENT PRACTICES ON THE PERFORMANCE OF SMALL SCALE ENTREPRENEURS (SSE) IN EBONYI STATE

Abstract

The study evaluated the effect of E-business management practices on the performance of Small Scale Entrepreneurs (SSE) in Ebonyi state. The specific objectives were: examine the effect of customer relationship on profitability; evaluate the effect of E-transaction on improved efficiency of SSE in Ebonyi state. The study used the descriptive survey design approach. The primary source of data was the administration of questionnaire. The population was two hundred and thirty four (234) entrepreneurs. Two hundred and four (204) staff returned their questionnaire and accurately filled. Data was analyzed by mean score and standard deviation. Hypotheses were analyzed using Z - test. The findings indicated that Customer relationship management had significant positive effect on the profitability, Z (95, n = 204) 4.621 < 5.671, p < 0.05 and E-transaction had significant positive effect on the improved efficiency of SSE in Ebonyi State Z (95, n = 204) 4.481 < 6.091, p < 0.05. The findings showed that with adoption of E-transaction, the challenges of product delivery and payment has been solved. The study recommended that managers should ensure customer service personnel in the organization are well trained individuals and practice good customer relationships.