ENTRRENEURIAL ORIENTATION AND GROWTH OF PURE WATER MANUFACTURING FIRMS IN ABAKALIKI METROPOLIS NEED FOR ACHIEVEMENT THEORY PERSPECTIVE

Abstract

Understanding the factors driving firm growth is crucial to national economies as firms create jobs and generate wealth. Hence, this theoretical review of the entrepreneurial orientation and growth of pure water manufacturing firms in Abakaliki metropolis through the lens of the need for achievement theory. A research question has been raised to guide this study. A desk review methodology of relevant extant literature conceptually and theoretically was employed. The study presents the entrepreneurial orientation focusing on innovativeness and the factors promoting innovation, risk-taking, and the risk factors involved, as well as proactiveness and the benefits accrued to it. It expatriates on the firm growth concept and highlighted the challenges at the growth stages. Subsequently, expounds the need for achievement theory with its assumptions, benefits, limitations, and implications. A theoretical framework is developed to portray the entrepreneurial orientations and firm growth. The discourse indicated that entrepreneurial orientation can affect the growth of pure water firms. Thus, it is suggested that they should build a culture of innovation, embrace calculated risk, proactively anticipate, and act on future opportunities in order to grow.